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OUR STORY

THE SOUL OF TCF

India's average age is 28.
We make T-shirts for a country that never stops joking - even at 2AM.
For all peeps who make instagram's comments section better than the post itself.

WHERE IT STARTED
We asked Google a strange question.
It changed everything.
"What's the one piece of clothing that every Indian wears, apart from undergarments?"
Answer: T-Shirts

Meanwhile, scroll any Instagram comment section and you'll find India's sharpest comedians typing for free, International-level sattire, dad jokes and roasts that could beat the best stand-up comedian.

We connected the two. That's TCF.
THE PHILOSOPHY
Boring is - out of office
Fitting the Chill into Indian Lives.
"The Chill Fit means 2 things at once - the fit of the clothing & the fit of the vibe. Clothing that fits your body and fits your emotions."

At TCF, we have one rule that overrides every decision: It can be anything but boring. Not the design, not the caption, not the feel.

So, every DROP has to pass one test - does it make the wearer smile & does it make the onlooker smile too? If both boxes aren't ticked, the design doesn't get printed.
We don't dress people.

"We give them a Punchline they can wear."

- THE CHILL FIT, FOUNDING PRINCIPLE.

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